#002: Don't Skip Steps: Taking the Long Road "For The Culture" with Dr. Marcus Collins

Season 1

Sep 17

Summary

Dr. Marcus Collins, an award-winning marketer and acultural translator, discusses his journey into marketing and the importance of understanding culture in shaping human behavior. He emphasizes the need for perspective, finding like-minded individuals who share your worldview, and gaining access to the spaces where your target audience exists. The principal themes of the conversation are access, perspective, and taking risks. Access refers to the importance of having access to resources, networks, and opportunities in order to succeed. Perspective emphasizes the value of having a unique point of view and understanding the perspectives of others. Taking risks involves making unpopular choices and betting on oneself to achieve success. The conversation also highlights the significance of intentional action, endurance, and the pursuit of excellence as a conscious hustler.

Make sure to follow his endeavors below:

LinkedIn, Instagram, Tiktok: @marctothec
www.marctothec.com

Link to paperback and hardcopy of "For the Culture":

https://www.amazon.com/Culture-Power-Behind-What-Want/dp/1541700961

Keywords

marketing, culture, perspective, like-minded individuals, access, access, perspective, taking risks, intentional action, endurance, pursuit of excellence, conscious hustler

Takeaways

Culture is a powerful force that influences human behavior and should be understood by marketers.
Having a unique perspective on the world is crucial for participating in and shaping culture.
Finding like-minded individuals who share your worldview can amplify your message and create a network effect.
Accessing the spaces where your target audience exists is essential for effective marketing.
Language and communication are key in framing problems and positioning yourself as a solution. Access to resources, networks, and opportunities is crucial for success.
Having a unique point of view and understanding different perspectives is valuable.
Taking risks and betting on oneself can lead to greater rewards.
Intentional action and commitment to excellence are essential as a conscious hustler.

Sound Bites

"We all know intuitively how influential culture is on human behavior."
"You must have perspective, find like-minded individuals, and gain access to the spaces where your target audience exists."
"None of it matters if you don't have a point of view on the world."
"You gotta do the work. You gotta do the work."

Chapters

00:00 Introduction and Background

03:27 Journey into Marketing

07:11 The Importance of Culture and Social Sciences

09:19 Building a Social Practice at Translation

12:04 Laying the Foundation for Influencer Marketing

16:26 Rigor and Vibes in Marketing

17:12 Translating Soft Skills into Value

19:48 Essential Resources for Brands in Culture

24:10 The Power of Perspective, Collective of the Willing, and Access

24:48 The Power of Having a Point of View

26:14 Making Unpopular Career Choices