#005: How LaToya Shambo Is Building Wealth for Black Creators and Changing the Game

Season 1

Oct 28

Summary

In this episode, LaToya shares her career journey and industry impact, emphasizing her transition from corporate to becoming a business owner, the importance of Black media, and wealth creation for Black creators. She discusses team building, community service, and the challenges in multicultural spend.

LaToya and Tiffany also explore coaching clients, inclusive spending, leadership, and the need for continuous growth. They highlight the Black Girl Digital Awards and Black Influencer Weekend, emphasizing purpose, self-care, and mindful leadership. The episode concludes with insights on being a conscious hustler and where to find LaToya's work.

Highlights

Latoya Shambo is the founder of Black Girl Digital, a global media agency that bridges the gap between the advertising industry and black creators.
She champions authenticity and diversity in influencer marketing and ensures fair compensation and recognition for black creators.
Latoya emphasizes the importance of cultivating a team and serving the community.
She discusses the transition from media buying to creator marketing and the significance of black media and wealth creation for black creators.
Latoya differentiates her agency's marketing services from talent management and addresses the challenges and trends in multicultural spend. Coaching clients is important, especially in the advertising industry, where clients may need guidance on inclusive spend and why they should invest more money.
Constantly evolving and not getting comfortable is crucial for growth and success in business.
Building an excellent team requires leadership that values and supports personal and professional growth.
The Black Girl Digital Awards and Black Influencer Weekend aim to increase visibility, income, and knowledge for creators while bridging the gap between the advertising industry and creators.
Taking care of oneself and being a mindful leader involves being mindful of one's environment, avoiding stress and toxic people, and having core values.
Being a conscious hustler means being mindful of all aspects of one's life and surroundings.
LaToya Shambo can be found at Black Girl Digital and the Black Girl Digital Awards website.

Quotes

"I love the concept of advertising and marketing and bringing awareness to consumers about brands that they wouldn't have otherwise known about."

"When we cut a check to a black woman, they're not saving up for their Bugatti. They're taking care of grandma and Nana in the assisted living facility or paying off student loans or taking care of somebody's tennis shoes for back to school."
When you start to grow, you have to ask yourself, “What is the impact on that growth? What is the impact of my purpose?”
"Being able to coach them on why they should be spending more money and doing a more inclusive spend and doing it with you versus anyone else is really a powerful place to be."
"Never get comfortable. I don't care how many million dollar contracts we've won. Move on to the next already."

Make sure to follow LaToya in all her endeavors: